Link building remains hard work and easy short cuts are unlikely to deliver significant benefits. Finding them manually is a challenge, but luckily there are automated tools that can help identify websites and webpages that may be relevant to your own needs, and therefore worth chasing for a relationship. This means that link building is now much more focused on generating traffic directly, which means a need to find targeted users in already existing traffic streams related to your needs. However, these days the importance of links is less about the volume of links as much as providing useful links that will have human-user benefits, such as encouraging people to click for further information or for discounts on a useful product. It used to be the case that SEO's would try to get links from anywhere, swapping, buying, even hacking, to get them. Although Google and other search engines now take into account other major factors as part of their ranking criteria, such as human user data and semantic processing, link building remains a cornerstone of any good SEO campaign. Link building has become a staple of search engine optimization (SEO) campaigns, not least due to Google originally being a links-based search engine using its (in)famous PageRank alogrithm.
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